NAME DROPPING: Perry Moise has deleted the reference to Burberry from his rapper handle and now goes by the name of The Good Perry, in response to a lawsuit filed by the British brand.
On Monday, Burberry filed a trademark infringement suit in a Manhattan federal court against Moise, who called himself Burberry Perry. He is also alleged to have been using Burberry’s registered check pattern and equestrian trademark in connection with his album and social media pages.
The company specifically alleged that Moise is using the “fame and renown of the Burberry trademark for his own personal gain, to promote his albums, garner media attention and grow a fan base, all to the detriment of Burberry.”
Although he declined to comment on the suit, he announced the name change via his Twitter account on Wednesday: “I am now the one, the only thegoodperry aka TG Perry.” He also tweeted: “I am no longer Burberry Perry.”
In a dig to the brand, he told his followers: “As for those who still want to call me Burberry Perry, you can call me that; no one can stop you from calling me that. I love you guys so much.”
Burberry’s complaint also said the British firm has tried on multiple occasions to get Moise to stop. It argued Moise’s lyrics contain an extensive use of profanity and is causing consumers to “mistakenly believe” that he is affiliated with, endorsed or sponsored by or is somehow connected to Burberry.
Other claims include false designation of origin and trademark dilution. Burberry is seeking a preliminary and permanent injunction and any other relief the court deems “just and proper.”
The company did not immediately comment on Friday following the name change.
Earlier this week Burberry said in a statement: “As a global luxury brand, Burberry considers the protection of its intellectual property vital for the health of its business and to safeguard its customers. As such, Burberry goes to great lengths to protect its creative designs and will take all the necessary action against the abuse of Burberry trademarks.”