REALITY SHOW: Real men, as opposed to fashion models, are poised to have a moment in the spotlight as the international men’s collections get under way in Europe. According to a Paris source, Brioni, newly owned by PPR, is planning to showcase its fall collection in a still-life presentation in Milan incorporating live models and select personalities from the worlds of fashion, art and business.

Additionally, Milan-bound editors are in for a preview of the Hollywood awards season. A number of international movie stars are expected to model for Prada’s men’s show on Sunday. Prada was mum on details but revealed Academy Award winner Adrien Brody will be walking the runway for the luxury fashion house.

This story first appeared in the January 13, 2012 issue of WWD. Subscribe Today.