Rebecca Minkoff, who will be presenting her fall/holiday line today, has produced NFTs of the collection to showcase the products to the public.
A series of collages images featuring model portraits by photographer Cass Bird will be unveiled via a first of its kind immersive experience and auction by Yahoo. OpenSea will host the auction starting today. The NFT collection includes 10 original NFTs and 221 editions. Bird photographed the capsule on IMG model Gizele Oliveira.
In addition to the photography images, consumers will also have the opportunity to shop the digital NFT Merchandise Collection via The Dematerialized on Sept. 12. The collection includes four full looks, exclusive bags, and jewelry, and highlights a signature RM x Limelife by Alcone Makeup look and custom RM x KISS Nail Designs. Minkoff is the first female American designer to product NFTs of her collection.
Minkoff’s capsule is based on her original “I Love New York” T-shirt, which launched her in business 20 years ago. The line features statement leather jackets, graffiti style graphics, studs and fringe.
“New York has always been at the root of my inspiration. As I reflect on 20 years since launching my brand with an ‘I Love NY’ T-shirt, I wanted to create a capsule collection that embraced my love for this resilient city and celebrate the roots of the Rebecca Minkoff Brand,” Minkoff said.
Proceeds from the sale of the NFTs will go toward The Female Founder Collective Grant Program. The grants will be given to female founders in New York City who were impacted by COVID-19 to support their businesses.
Minkoff’s see now, buy now collection, which will be delivered in a month, is featured on her site for preorder. “With COVID-19 and factory constraints, we couldn’t have it immediately,” she said. The capsule of ready-to-wear, handbags and footwear will be shown in a gallery presentation at Spring Studios. Minkoff has designed a handbag to complete each look, with a refreshed take on the Morning After Bag, which put her on the map. The bags feature excess studding, fringe, zippers and graffiti.