RECORD TIME: Hublot has just added another sports star to its roster: champion sprinter Usain Bolt. The Swiss watch brand, which already counts Bode Miller and Diego Maradona among its brand ambassadors, has signed the Jamaican athlete for three years, a spokeswoman said. Hublot chief executive officer Jean-Claude Biver said it was symbolic for his company’s watches to be worn by the world’s fastest man. “We measure time; Usain always seems to outrun it,” he quipped. Bolt will feature in ads for the King Power King Gold watch, and will unveil a limited edition Hublot watch when he visits Switzerland in July for the Athletissima meet in Lausanne.
DIDDY DISH: Sean “Diddy” Combs will be James Lipton’s guest on Bravo’s “Inside the Actors Studio,” which airs tonight. The Sean John founder discusses his latest film role in Judd Apatow and Nick Stoller’s new film, “Get Him to the Greek,” as well as personal aspects of his life. “[Lipton] really dug deep and peeled back the layers in terms of my personal story. We talk a lot about my relationship with my mother and how she hid my father’s death from me. It was very introspective and emotional for me to watch,” said Combs of the taping, which took place last month at Pace University. On the show, Combs tells Lipton that much of the dialogue in the new movie was improvised. “Most of the things you hear me say in the film is just coming off the top of my head,” he said.
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GETTING JUICY: Juicy Couture is set to launch a women’s scent this fall, dubbed Peace, Love and Juicy Couture. Set to bow in September, the fragrance will be included in a TV advertising campaign for the world of Juicy Couture, said to be the first such effort.
WHERE WILL HUGO SUMMER?: In the Hamptons, of course. The brand is installing its first pop-up shop in recent memory in East Hampton, N.Y. The 1,200-square foot-Boss store, housed in the former Gucci space at 46 Main Street, will have a modern, nautical appearance with white lacquered floors, sisal rugs and black-and-white images of the company’s racing boat. The assortment will lean on beach-appropriate togs from the firm’s main labels, including Boss Black, Orange and Green. “People think of us as a brand,” said Mark Brashear, chairman and chief executive officer of Hugo Boss, the Americas. “We want to show our sportier side.” Speaking of that racing yacht, the Hugo Boss Imoca 60 also will spend some time in the Hamptons this summer. Sailing champ Alex Thomson is skippering the lean racer across the Atlantic to Long Island, where it will play host to executives and customers over the Fourth of July weekend. But Boss’ summer vacay won’t last forever. The company is sticking to the established Hampton’s calendar: The pop-up shop bows Memorial Day and shutters Labor Day.
CLOSING CANNES: The parties surrounding the Cannes Film Festival this year came to a quiet close over the weekend.
Juliette Binoche, Riccardo Tisci and Ellen von Unwerth were among guests toasting pioneers of short film at a Cannes dinner on Friday night, hosted by Marine Garzoni, executive director of Style Star, and W editor in chief Stefano Tonchi. The event was held in the Style Star lounge, where animated movies by a selection of video artists and a 3-D work by Gilles Gaillard, managing director of Mikros Image, were on view. “Everybody wants a film now, but they don’t usually have the budget for it. But I’m excited about it, as I love to tell stories,” said von Unwerth as she hobnobbed with guests between courses. The photographer has just wrapped an Elvis Presley-inspired shoot for Guess that she shot in Memphis using a Super 8 camera. Simon de Pury, who will set up shop on New York’s Park Avenue in September, said he’s preparing an auction scheduled for June 24 in New York, featuring influential works by a variety of photographers, actors and filmmakers.
Along the coast at the Hôtel du Cap-Eden-Roc, meanwhile, Lily Cole partied with Mélanie Laurent, Elsa Zylberstein, Gulnara Karimova, Catalina Denis and Anna Sherbinina at Dior and Elle magazine’s annual Cannes dinner.
DREAM VIEW: Fans of the dreamlike window displays David Lynch created last fall for Paris department store Galeries Lafayette can snap up a souvenir of the installation at a charity sale at Christie’s on May 31. The auction house will sell 33 photographs of the sketches and completed installation of Lynch’s “Machines, Abstraction and Women” display to benefit PPR’s Corporate Foundation for Women’s Dignity and Rights. On Thursday, PPR chief executive officer François-Henri Pinault will host a private viewing of the works, estimated at between 1,800 euros and 2,500 euros, or $2,200 and $3,100 at current exchange.
AT SEA: EA7 Emporio Armani said Thursday it will supply uniforms to sailing team Azzurra competing in the Louis Vuitton Trophy. The Italian leg of the 2010 international competition, which kicked off in Auckland, New Zealand, in March, is being held off Italy’s La Maddalena island from last Saturday to June 6. Next month, a men’s and women’s EA7 capsule collection inspired by Azzurra will be available worldwide at selected Emporio Armani stores. The collection also will include belts and multipocketed backpacks.
HEADING TO CHINA: The organizers of Tokyo Girls Collection, the popular fashion event in Japan’s capital, will be staging a similar show in Beijing next spring. A smaller scale, b-to-b version of the event was held twice in the Chinese capital, but this is the first time a full-blown TGC will take place outside of Japan. Attendance is expected to reach roughly 10,000 people. Tokyo Girls Collection was launched in 2005 as an event showcasing Japanese “real fashion.” It is open to the public, and visitors are able to purchase clothes in real time via mobile phones. For the Beijing event, organizers are planning to open a temporary store and also expand the reach of TGC’s online shopping site, Fashionwalker.com, to customers in China.
SIGNATURE STYLE: Barneys New York threw a Left Coast bash for uberproducer Jerry Weintraub at its Beverly Hills store Tuesday night, drawing far more men than women — including Bruce Willis, James Caan, Rande Gerber and Elliot Gould. A queue of agents and managers waited patiently for Weintraub to sign their copies of his tome “When I Stop Talking You’ll Know I’m Dead,” but Barneys creative director Simon Doonan came away with more than a signed book. Weintraub took his black sharpie to Doonan’s white jacket sleeve, causing Wolfgang Puck and Willis to follow suit. “Now he can put that on eBay and get his money back,” said Puck.
VEGAS ARRIVAL: H&M is getting into the spirit of Las Vegas, where size matters. The fast-fashion retailer is planting its largest U.S. store in The Forum Shops at Caesars. The three-level, almost 60,000-square-foot flagship is slated to open in the fall with women’s, men’s, accessories and children’s wares.