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RED ZONE: If red roses are the symbol of love, then Ferragamo was feeling mighty amorous on Wednesday night. There were no less than 10,000 red roses on the long table that ran down the center of London’s historic Burlington Arcade at the dinner hosted by the Florentine brand’s chairman, Ferruccio Ferragamo, and chief executive officer Michele Norsa, to celebrate 75 years of its store on Old Bond Street, and the expansion of both that shop and the one on Sloane Street.

Jessica Alba and Camilla Belle provided Hollywood starlight to match the glow from the hundreds of candles that lit the scene. They were joined by the likes of Amber and Yasmin Le Bon, Annabelle Neilson, Zara Martin, Daniela Felder, Bay Garnett, Charlotte Tilbury, Tallulah Harlech, Polly Morgan, Portia Freeman and Jasmine Guinness.

This story first appeared in the December 10, 2012 issue of WWD. Subscribe Today.

Alba was in town for a three-day trip with her daughter, Honor, 4, and the two of them had been enjoying London’s “girly” treats. “I took my daughter ice-skating at the Natural History Museum, and she had her first taste of tea,” she said. “We had tea in our hotel, and she was like, ‘Ooh, what’s this?’ I also took her to Hamleys [the toy shop] and to Fortnum & Mason. We’re having a little girly trip.”

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