Haim on Stage

What do you get when a Millennial “It” brand taps a trio of “It” girls (who also happen to be card-carrying members of the Taylor Swift squad) reveals plans to guest design a fashion collection?

All the likes.

Brace yourself for a flurry of Instagram chatter this morning, as the sisters and bandmates of Haim announce their New Year’s Eve apparel collaboration with Reformation. Este, Danielle and Alana have teamed with the cult-fashion brand, famous for its floral midi dresses and low-cut blouses to create a concise line of diaphanous Seventies-inspired gowns, black velvet minidresses and Bianca Jagger-esque going-out tops. The line also includes halter jumpsuits, looks with asymmetric necklines, patent leather jackets and lots of shine, as inspired by Cher, Diana Ross and other Seventies stars the sisters are into. The line goes in sale today and prices range from $128 to $398 at the brand’s stores as well as its web site, thereformation.com. 

“We’re longtime fans of Ref and it’s awesome to celebrate their mission of sustainability and work together with like-minded women,” said the band in a statement. “As far as the collection, New Year’s Eve is the holiday that’s always overhyped, but Ref clothes make you want to get dressed and go out — so it was fun creating our own version of that.”


Haim x Reformation

The Haim sisters Danielle, Alana and Este Haim model their Seventies-inspired designs from their Reformation collection. 


Haim x Reformation

The Haim sisters play dress-up in their new line, which includes bold satin dresses with plunging necklines and strappy black dresses that echo the days of Studio 54. 


Haim x Reformation

A wrap dress from Haim’s New Year’s Eve collaboration with Reformation with extralong skinny scarf. 


Haim x Reformation

Danielle Haim models a short-sleeve Champagne satin gown from the collection. 


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