DARE TO COMPETE: Online vintage retailer Resee is launching an exclusive service for editors and stylists in Paris for the men’s and couture shows.
Couture Rendez-Vous allows customers to select items from the Web site and have them delivered to their hotel for a personal fitting to speed up their purchases. They can also offer items to be listed on the site.
Launched in 2013, Resee is the brainchild of Sofia Bernardin, a former advertising executive at the U.S., Chinese and Japanese editions of Vogue, and Sabrina Marshall, former fashion editor of Self Service magazine.
“We have very close and organic ties with the fashion industry, so this is also like a B2B service that we want to offer editors and stylists and people who are in town for the shows,” Marshall said, adding that the service will be available until Jan. 28.
The English-language platform, which offers pieces from private collections and vintage stores, doubled its sales growth in 2015 and is operating at a profit, according to Bernardin. The founders are now seeking a partner to help expand the business in Asia.
Bernardin has been in the headlines recently after the BBC revealed last week that she was the high school girl who told Hillary Clinton: “Dare to compete.” Clinton has frequently credited that moment in 1999 as her inspiration to run for political office.
“I’m quite honored by the whole thing, I have to say, quite touched that Hillary still recounts the story and that it can have some sort of positive impact on young women, just to have them believe in themselves and to dare to compete,” Bernardin told WWD.
“I think about that every day, you know, every morning. I think we all do, as women,” she added. “I’m definitely rooting for her, because also the other options are not very reassuring.”