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ARTIST, NOT STARVING: Tracey Emin has just had a private room named after her at London’s hot Mayfair restaurant 34, off Grosvenor Square — and she’s proud. “I’ve only eaten here once before — I was in Miami when it opened. This is my second time,” said the artist during a small industry dinner at the eatery hosted by Tommy Hilfiger and Jonathan Newhouse to mark the latest edition of London Collections: Men. The artist’s nude drawings are dotted around the Emin Room, while two of her neon sculptures — “You Loved Me Like a Distant Star” and “With You I Breathe” — hang on the walls. Emin even designed the room’s tapestries, upholstery and carpet, with its huge flowers.

“It’s not over-the-top — and we’ll be doing little things to change it over time. It feels subtle — even I can take looking at my own work,” said Emin, whose plans for 2014 include a small project at the Serpentine in London and a major show at the White Cube gallery that kicks off on Sept. 30.

This story first appeared in the January 9, 2014 issue of WWD. Subscribe Today.

“I love the neon — it’s genius,” said Hilfiger, a longtime Emin collector who attended the dinner with his wife, Dee. “It’s her own words, her own handwriting, her own statement, in cool neon, that makes the room glow.”

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