Pedestrians cross Tenth Avenue near Neiman Marcus the retail store before the Hudson Yards Grand Opening Ceremony at Hudson Yards in New York, New York, USA, 15 March 2019. Hudson Yards is a real estate development on Manhattan's westside in the neighborhood of Chelsea, which will feature both residential and commercial space along with retail shopping, fine dining, a ten screen movie theater, a public school, and artist exhibition space.Grand Opening Hudson Yards New York, USA - 15 Mar 2019

This month, many states will start easing stay-at-home restrictions set because of the coronavirus pandemic, permitting businesses nationwide to begin reopening their doors.

Fashion retailers have been heavily impacted by the pandemic, which has forced many to shutter their doors, furlough their staffs or reduce operations. Several companies, including J. Crew and Neiman Marcus, have filed for bankruptcy due in part to the virus.

After nearly two months of limited operations, major retailers such as Macy’s, Neiman Marcus and Saks Fifth Avenue, among others, have started implementing reopening strategies, which include resuming operations in states with relaxed restrictions, offering curbside pickup or by-appointment services.

Check back on this post, as it will be updated as news develops.

Here, WWD looks at the major U.S. retailers that have started reopening their doors.

Abercrombie & Fitch:

The fashion brand reopened an undisclosed number of locations in states that have eased stay-at-home restrictions.

American Eagle Outfitters Inc.:

The company has reopened 207 American Eagle and Aerie stores across the country. The stores will be practicing social distancing and will offer curbside and in-store pickup options.

Bal Harbour Shops: 

The Florida-based luxury fashion center reopened on May 18. Retail stores and indoor restaurant seating occupancy is limited to 50 percent capacity. Beauty salons are limited to 25 percent capacity.

The shopping center will provide curbside pick-up for all retail purchases and curbside takeout for its restaurants.

Designer brands and retailers that have outposts at the shopping center include Celine, Chloe, Chanel, Gucci, Louis Vuitton, Versace, Saks Fifth Avenue and Neiman Marcus, among others.


The department store chain reopened stores in Arkansas, Oklahoma, Georgia, South Carolina and Tennessee and will be operating at limited capacity. Belk also offers curbside pickup.


The beauty retailer will reopen 115 of its 171 stores by May 15 in Georgia, Tennessee, North Carolina and Ohio, among other states. The open stores currently are restricted to curbside pickup, but will soon offer curbside service on a limited schedule.

Bluemercury will be open from Tuesday to Saturday from 10 a.m. to 6 p.m. The retailer has plans to slowly roll out curbside services in other states starting in June.


The retailer reopened 27 of its stores on May 11. It expects to open more locations in the coming weeks.

Burlington is adjusting store layouts to accommodate social distancing guidelines.

Capri Holdings Ltd.: 

Capri Holdings Ltd. is slowly reopening stores for its brands Michael Kors, Versace and Jimmy Choo. As of May 28, less than 15 percent of the company’s 455 stores in the Americas have reopened and roughly 60 percent of its 318 stores in Europe, the Middle East and Africa have reopened.

Chico’s FAS:

The parent company of Chico’s and White House Black Market has launched a three-phase reopening strategy, starting with fulfilling online orders through store inventories. It will then offer curbside pickup at its locations and shop-by-appointment services in the next two weeks.

Columbia Sportswear:

Columbia Sportswear reopened 30 stores in the U.S. as of May 15. This allows 250 furloughed retail employees to come back to work.

Store layouts have been adjusted to abide by social distancing guidelines and clothing tried on in fitting rooms will not be put back on shelves for 24 hours.


The department store chain reopened roughly 140 locations across the country.


Drybar has started reopening its hair salons in select locations across the country, including in Arizona, Colorado, Georgia, Tennessee, Florida, Missouri, Oklahoma, Texas, Kentucky, Wisconsin, North Carolina and Ohio.


The shoe retailer reopened 200 stores in the U.S. and Canada.

DSW’s parent company, Designer Brands, has implemented “contact-free” shopping by limiting transactions to credit, debit and gift cards, creating merchandise try-on areas and offering special shopping hours for senior citizens and other at-risk customers.


The fashion brand began reopening stores in Georgia and South Carolina and has plans to reopen roughly 300 stores across the country by Memorial Day.

Gap Inc.:

Gap Inc. is reopening 800 stores among its brands, which include Old Navy, Athleta, Gap, Banana Republic, Janie and Jack, and Intermix before the end of May.

J.C. Penney:

The retailer, which filed for Chapter 11 bankruptcy protection on May 15, is reopening seven locations in Little Rock, Ark.; McDonough and Augusta, Ga.; Omaha and Lincoln, Neb.; Moore, Okla., and Riverdale, Utah. It expects to reopen more stores in the next few weeks.


Kohl’s reopened roughly a quarter of its 1,100 stores in Alabama, Alaska, Arkansas, Arizona, Georgia, Idaho, Mississippi, Montana, South Carolina, Texas and Utah. It is also reopening a portion of its stores in Florida and Tennessee.

Stores will be operating on limited hours and social distancing measures will be followed. 


Lacoste has reopened stores in Texas, Florida, North Carolina and Ohio.

The brand is offering customers access to real-time data around its health and safety initiatives. Customers will be able to scan a QR code at the stores to receive live updates on how many times and when the location was last professionally cleaned and find out how many people are currently in the store.


Macy’s has reopened 68 locations since the beginning of May.

The retailer is following social distancing guidelines and sanitation requirements by closing certain floors or departments. Some locations will only be operating the “At Your Service” counters for pickups and returns.

The retailer reopened an additional 50 locations on May 11. Macy’s expects that all its stores will be operating at some capacity in the next six to eight weeks.


The eyewear brand has started reopening stores in New York state in regions where stay-at-home restrictions have relaxed. Moscot is offering in-person and virtual appointments through its stores as well as curbside pickup.

Neiman Marcus:

Neiman Marcus, which filed for bankruptcy on May 7, is offering client appointments at its locations in Atlanta and NorthPark in Dallas.

The retailer is also offering curbside pickup for online orders at its seven locations in Texas, as well as in Las Vegas, Tampa and Tysons Corner in Virginia. 


Nike has reopened five percent of its stores in North America.


Nordstrom is reopening 94 stores across the country. The majority of the reopenings are in Florida, Georgia, Ohio, Texas, Utah and Colorado. Store layouts have been adjusted and there will be a new protocol for fitting rooms.

Pandora Jewelry:

Pandora Jewelry has reopened 200 stores nationwide with over half offering in-store services.

PVH Corp.: 

PVH Corp., the parent company of Tommy Hilfiger and Calvin Klein, has developed a phased reopening plan for its stores in the U.S. and around the world.

The company opened roughly 180 stores in North America on May 19. The stores will operate at reduced occupancy and there will be changes to fitting room usage.

Saks Fifth Avenue:

Saks Fifth Avenue reopened its locations in Houston and San Antonio, Tex., and plans to reopen at least six other locations across the country by mid-May.

Sales associates will wear face masks and undergo health screenings. Stores will operate on reduced hours from 11 a.m. to 7 p.m. Monday through Saturday and noon to 6 p.m. on Sunday.


Sephora will begin a phased reopening in the U.S. on May 22. The beauty retailer will begin by opening 70 stores across 13 states, including Alaska, Arkansas, Arizona, Alabama, Colorado, Georgia, Indiana, Kansas, South Carolina, South Dakota, Tennessee, Texas and Utah.

Stores will operate at limited capacity, testers will not be available and in-store services are temporarily suspended. Returns will be accepted, however, the products will be destroyed upon return.

Simon Property Group:

Simon Malls reopened 77 locations in Texas, Georgia and Indiana among other states over the last week. It expects to open more locations this coming week.


Swarovski has reopened select stores in Florida, Georgia, North Carolina, Ohio, Oklahoma, Tennessee and Texas. The brand will be sanitizing all items tried on or returned and supplying employees and customers with hand sanitizer, gloves and disinfectant.

Tailored Brands:

Tailored Brands, the parent company of Men’s Wearhouse, Jos. A. Bank and K&G stores, has plans to reopen roughly 300 stores by Memorial Day.

Tapestry Inc.: 

Tapestry Inc., the parent company of Coach, Kate Spade and Stuart Weitzman, is reopening 300 stores in North America by offering curbside and storefront pickup.

TJ Maxx:

TJ Maxx has started reopening select stores in states that have eased stay-at-home restrictions including Arkansas, North Carolina and Tennessee.

Ulta Beauty: 

Ulta Beauty is offering curbside pickup at over 700 locations nationwide.

The retailer plans on reopening roughly 180 stores on May 11 in Arkansas, Nebraska, Oklahoma, South Dakota, Tennessee, Texas and Utah at limited occupancy. Some locations will offer hair services with “heightened safety protocol” and product testing will not be available.

Von Maur:

The Iowa-based department store chain has reopened seven stores in Alabama, Oklahoma, Georgia and Nebraska. Store hours have been reduced, with locations operating from 11 a.m. to 7 p.m. on Monday through Saturday and noon to 6 p.m. on Sunday.

Read more here:

What to Know About Neiman Marcus’ Bankruptcy 

Fashion Designers Create Face Masks, Hospital Gowns to Fight COVID-19

Reopening Stores Requires A Strategic Approach

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