RETURN TRIP: Clémence Poésy, who from 2008 to 2010 served as the face of Chloé Eau de Parfum alongside Chloë Sevigny and Anja Rubik, will return to the brand as the face of a new Chloé scent, which will launch in September. “We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for,” said Françoise Mariez, senior vice president of International European Marketing Licenses for Coty Prestige, which holds the Chloé fragrance license. Mariez didn’t disclose much about the scent except to say that it will reveal “a more sophisticated and seductive side” of the brand.

“Working with Clémence on the ad campaign has been such a joy. [Clémence] captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now,” said Clare Waight Keller, Chloé’s creative director.

This story first appeared in the March 19, 2014 issue of WWD. Subscribe Today.

Poésy’s acting credits include “127 Hours,” “Gossip Girl” and the “Harry Potter” movies.

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