REVLON RELAUNCH: Revlon is taking over Times Square on Tuesday to fete the relaunch of the entire brand.
It will usher in the brand overhaul with an advertising campaign called “Love Is On,” which will premiere at the event on Tuesday. Company president and chief executive officer Lorenzo Delpani will be on hand, marking his first formal introduction to beauty editors. Delpani took the helm a year ago, following Revlon’s acquisition of The Colomer Group, where he served as ceo.
This story first appeared in the November 14, 2014 issue of WWD. Subscribe Today.
Since taking over the C-suite at Revlon in October 2013, Delpani has replaced the former guard with a new, handpicked management team. Now, it seems he’s put his stamp on the product pipeline, as well.