FASHION EMERGENCY: Revolve Clothing is dabbling in same-day delivery for what’s become an increasingly important set of weekends for retailers and the fashion industry at large. It’s the first time the Cerritos, Calif.-based e-tailer, which also owns Forward by Elyse Walker and Alliance Apparel Group, is offering same-day delivery. The free service is available from Friday to Sunday and from April 17 to 19 for the two weekends of the annual Coachella Music and Arts Festival.

Orders will be delivered in Revolve-branded vehicles driven by company employees to Palm Springs, Indio, La Quinta and other parts of the Coachella Valley. Shoppers who place their orders by noon, can expect their items by 6 p.m. that same day.

“Festival season has become a fashion season in its own right,” said Revolve cofounder and chief executive officer Mike Karanikolas. “Offering a same-day delivery service and making sure our merchandise was available for the event of the year felt like a natural move for us.”