Contemporary e-tail destination Revolve is getting into kids apparel.
The Los Angeles-based site, which carries more than 500 brands spanning women and men’s clothing, footwear and accessories, will today launch Revolvemini, a kids shops-in-shop at revolve.com.
Apparel and swimwear from brands such as Mara Hoffman, Seven For All Mankind, Lolli Swim, Private Party, Timberland, Fin & Vince and Haus of JR will be available for girls and boys ages one to five.
“We saw an opportunity in the market to cater to the Revolve mom. She works, travels and loves dressing her kids. We know our entire customer base isn’t necessarily all having kids, but her friends and sisters definitely are,” said Lauren Yerkes, buying director at Revolve.
This is the latest effort for the fast-growing company, which according to cofounders Michael Mente and Mike Karanikolas, did $400 million in sales last year, a 50 percent increase from 2014. In March of last year, Revolve entered the bridal market, rolling out The Wedding Shop, and acquired Alliance Apparel Group, which folded Alliance’s brands — Lovers + Friends, Tularosa and NBD — into Revolve.