NEED FOR SPEED: The instant gratification mentality Revolve caters to so well is slowly becoming borderless with the e-tailer rolling out even faster expedited shipping speeds.
The online contemporary boutique — carrying labels such as House of Harlow 1960, Tularosa, Equipment and For Love + Lemons — tapped cross-border logistics specialist BorderGuru to handle its overseas logistics, taking care of Customs clearance and speeding up the company’s free express shipping option to European Union customers. The offering, which before took seven to 10 business days, is now three to five days for the U.K. and three to six days for the rest of the European Union. Everything is currently shipped out of Revolve’s warehouse in Cerritos, Calif., about 20 miles southeast of downtown Los Angeles.
Revolve vice president of international Kai Li said the company does have plans to grow its base of warehouses as the company continues to grow. Flexing its logistic muscle will eventually become necessary in a market that rewards e-tailers adept at logistical maneuvering to meet consumers’ need for instant gratification. It makes good business sense as the company closes in on an expected $600 million in sales this year and is on track to hit $1 billion by 2018. The e-tailer’s expanding in other ways as well, this month delving into a new category with its launch into beauty.
The expedited shipping to EU customers follows faster delivery times for Australia, which began in August, also using BorderGuru.
Packages to Australia previously took seven to 10 business days to arrive and now take three, again shipping from the company’s Cerritos distribution center.
Revolve currently ships to nearly 170 countries outside of the U.S. with free express shipping also offered in South Korea, Japan, Hong Kong and Singapore. It’s in the process of building out routes into Latin America, according to Li.