WHAT’S IN A NAME?: Riccardo Tisci has certainly been a busy man this summer, and has just revealed on Instagram Stories a new logo for Burberry — the first update in decades — and a new Thomas Burberry monogram. The reveal comes ahead of Tisci’s first runway show for Burberry during London Fashion Week in September.
The graphics were designed in collaboration with the British art director and graphic designer Peter Saville, who last year revamped the Calvin Klein logo with Raf Simons. Saville has also worked with Jil Sander and Yohji Yamamoto. The logo and monogram print will begin appearing across all of Burberry’s channels and in a new advertising campaign from Thursday.