Richard James shop-in-shop Selfridges

EXPANSION PLAN: Savile Row tailor Richard James has opened a shops-in-shop on the formalwear floor of Selfridges. The 538-square-foot store offers the full range, including made-to-measure tailoring, shirts, casualwear and accessories.

The space was created by Andy Martin Architecture, and is based on the same design as the Richard James flagship store on Savile Row.

Sean Dixon, Richard James’ founder and managing director, said the company has “always strived to break down barriers and make what we do accessible as well as desirable, and our purpose- designed space at Selfridges allows us to do exactly that in a new environment.

“We’re really looking forward to the opportunity to introduce our personal tailoring and ready-to-wear collections to new customers in exactly the way that we want to.”

Following the shops-in-shop opening, the company said it would focus on expanding its presence in the U.S.

As reported, the independent company, which specializes in bespoke and made-to-measure suits and carries a full line of accessories, is looking to grow the business from a retail, digital and geographical perspective.

The company opened a store on Savile Row in 1992, shaking up the old tailoring houses with its unpretentious air and democratic approach to business, and was the leader in ushering in a new, more modern era for the Row with its slimmer-cut suits, bold colors and witty takes on traditional styles.

It has two stores on the storied street and a third in the City of London. It also sells online and at retailers including Mr Porter,, Harrods, John Lewis and Barneys New York.

The company has a license in Japan with Itochu and is also looking to expand in the Far East. It has recently relaunched its fragrance. The collections are designed by design and brand director Toby Lamb.