RIGHT AND LEFT: Is PPR eyeing a new Paris home on the Left Bank? According to sources, the retail-to-luxury group is in talks that could see it relocate to a sprawling development on the Rue de Sèvres in Paris. It is understood the site would house its corporate headquarters — now located on Avenue Hoche — and possibly office space for some of its fashion properties, which include Yves Saint Laurent and Balenciaga.
This story first appeared in the April 26, 2012 issue of WWD. Subscribe Today.
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Known as Laennec and previously home to a hospital, the site features a series of historic stone buildings in cross formations, plus a church. The buildings — a stone’s throw from the swanky department store Le Bon Marché — are to be joined by new luxury residences, dubbed the Paris 7 Rive Gauche project and are being developed by Altarea Cogedim.
A PPR spokesman confirmed that the company is considering moving its headquarters from the Avenue Hoche, but characterized its reflection as “still at an early stage.”
