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SELF-PORTRAIT: A shot from the advertising campaign for her new fall fragrance, Rogue, shows a contemplative-looking Rihanna with a half-shaved hairstyle and glowing skin. The campaign, which will appear in September, was photographed by Mario Sorrenti and styled by Mel Ottenberg at Highline Stages. With soft, smoky makeup by Lucia Pieroni and edgy hairdo by Yusef Williams, the ad is billed as a study in self expression and contrast. “People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today,” said the currently blonde songbird. “I made it for all women, for every mood, because we all want to project our true selves.”

The Rogue scent, available in September at Macy’s, Dillard’s and Belk, is a “flirty, sensual Oriental” blend of lemon blossom, cyclamen, jasmine, rose, plum and suede over a musky base of woods, patchouli, vanilla and amber. Housed in a glass flacon with inverted spikes at the base, prices will range from $18 for a roller ball to $69 for a 4.2-oz. bottle. Limited-edition accessories — a stingray clutch, stingray leather zip-around bag and studded fashion bracelets, will be offered as gifts with purchase.

This story first appeared in the July 12, 2013 issue of WWD. Subscribe Today.

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