Per police record, the retail assault occurred at about 10:40 a.m. The Jaeger-LeCoultre store is located at 701 Madison Avenue, between 62 and 63 Streets.
NYPD representatives say the two robbers’ faces were largely covered. One drew a gun and instructed three employees to lay face-down on the ground, while his accomplice smashed display cases and extracted four high-ticket watches. A fifth watch was reportedly stolen off a customer’s wrist.
Surveillance shows one of the suspects cramming the watches into his coat. Madison Avenue shoppers are seen casually strolling past the store, unaware of the events unfolding inside.
It is unclear if the store had a guard on-duty at the time of the robbery.
A representative for Jaeger-LeCoultre did not return requests for comments. When reached by phone, a store employee refused comment.
According to the NYPD, the robbery suspects remain at large.
Jaeger-LeCoultre is a subsidiary of Richemont. It is based in the small Swiss village of Le Sentier, home to many other fine watch makers including Patek Philippe and Vacheron Constantin.