POSTER GIRL: Robert Clergerie is kicking off an Instagram campaign to find its next “Clergerie Girl,” with its first user-generated contest. The French footwear brand has enlisted the help of The Man Repeller founder Leandra Medine to judge a digital contest in which fans can post pictures of their life accompanied by the hashtag #ClergerieGirls, depicting on-brand messaging.
Medine and house creative director Roland Mouret will choose four finalists at the end of October, who will face off in an Instagram competition to win a trip to Paris Fashion Week in March, a dinner hosted in their honor, and a visit to the Clergerie atelier in the south of France.
The finalists will be asked to style a shoot featuring Clergerie designs, the fruits of which will be posted to social media — where fans will select a winner along with input from Medine and Mouret.
Mouret said of the contest: “This is very aligned with Robert Clergerie as it has always been a brand for free, confident, audacious women.”