GOLD RUSH: Robert Graham is speeding ahead — collaborating with goldRush Rally, a lifestyle automotive rally that will journey from Las Vegas to New York City from May 31 through June 7. The rally will stop in cities like Park City, Utah; Denver; Chicago; Cleveland, and Washington to raise awareness for the charitable cause Taylor Lynn Foundation.

The lifestyle brand designed the Taylor Lynn Foundation heart logo that will be placed on the rally cars as donors contribute and will be available for purchase on Robert Graham’s Web site. The brand recently sponsored racer Townsend Bell for this year’s Indianapolis 500, designing Bell’s fire suits, driving cap and crew uniforms.

This story first appeared in the May 14, 2014 issue of WWD. Subscribe Today.

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