GROWTH MODE: Robin’s Jean, the denim company started by Robin Chretien in 2005, is picking up the pace on store growth.
The company, based in Bell Gardens, Calif., sells biker-inspired pants, jackets, tops, accessories and shoes for men, women and kids. It’s sold in Robin’s Jean-branded stores along with a wholesale business focused on mostly boutiques along with select Neiman Marcus and Saks Fifth Avenue stores.
The company delved into shoes, which are made in Italy, in 2014 and is now eyeing store growth with a door at the Roosevelt Field Mall in Long Island set to open next week. That comes on the heels of a store opening at the Beverly Center in Los Angeles this month.
Those stores join existing units in Beverly Hills and Laguna Beach in California along with doors in New York, Utah, Florida, New Jersey and Canada.
Other stores planned for this year will be located in Tampa, Fla.; Telluride, Colo.; Nashville, Hawaii and Houston.
“We want to expose the name…to show more about the brand and this is why we’re opening more,” said Chretien of what’s driving the growth.
The privately held company expects to reach at least 20 stores by 2017, targeting stores in the 1,500- to 1,800-square-foot range. The store footprint is slightly smaller than some of the company’s existing stores, but is the best size moving forward for the brand as it expands its real estate portfolio, Chretien said. Requests to open stores in Asia and other places outside the U.S. have come in, but Chretien said the plan for now is to focus on domestic growth.