How does a men’s wear brand stay top of mind during a fashion week devoted to women? Find a cool venue a short walk from where the Michael Kors show will open the day, partner with a trendy New York restaurant and invite a few dozen friends in for breakfast.
That’s just what Rochambeau designers Laurence Chandler and Joshua Cooper did Wednesday morning at the East Coast home of their friend Ken Fulk, a bicoastal event designer and decorator.
“During fashion week, everybody is just coming and going,” Chandler said. So after Vogue editor Anna Wintour suggested they participate in some way — they’re up for a Vogue Fashion Fund award this fall — they brainstormed on what they could do that would be different.
They decided to have Sadelles whip up a petit dejeuner while L.A.-based photographer Bryant Eslava (@bryant) shot the spring collection — as well as some fall looks — in Fulk’s apartment-office on both men and women. Some of the models were famous in their own right including Dylan Jagger Lee, son of Tommy Lee and Pamela Anderson, hip-hop artist Joey Badass, skateboarder Tyler Blue Golden and model Micky Ayoub.
“We’re shooting all over the space,” said Chandler, “so it’s behind the scenes, which is kind of cool. We invited around 30 editors to just have coffee, hang out and watch.”