ARCHIVO – En esta fotografía de archivo del 23 de agosto de 2019 Ron Wood, de izquierda a derecha, Mick Jagger, Charlie Watts y Keith Richards de los Rolling Stones durante su cocierto en Pasadena, California. Rolling Stones lanzarán una nueva versión de su álbum de 1973 “Goats Head Soup” con tres canciones inéditas. Una de las nuevas canciones se titula “Scarlet” e incluye al guitarrista de Led Zeppelin Jimmy Page. El álbum que será lanzado el 4 de septiembre de 2020. (Foto Chris Pizzello/Invision/AP, archivo)

LONDON — The Rolling Stones are set to open a flagship store on 9 Carnaby Street next month.

The store, “a world first,” will open its doors on Sept. 9 and will feature merchandise and fashion items by the Stones’ new brand, dubbed RS No.9 Carnaby.

Collections by the new label will span men’s, women’s and children’s fashion and accessories, as well as special collaboration pieces, such as glassware developed in partnership with Baccarat and engraved with the Rolling Stones tongue or raincoats and hats from premium Swedish raincoat brand Stutterheim.

To mark the opening, there will also be a capsule done in the “Stones Red” Pantone color, which also features all over the new store’s interior alongside album artwork in the fitting rooms and lyrics from the famous band’s songs engraved on the glass floor.

The new Rolling Stones store on Carnaby Street

The new Rolling Stones store on Carnaby Street.  Courtesy Photo

The new retail venture was done in partnership with Bravado, Universal Music Group’s merchandise and brand management company.

“With this partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No.9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of the band,” said Bravado’s chief executive officer Mat Vlasic.

Read more from WWD: 

Rolling Stones Retail Experience Pops Up at Maxfield L.A.

The Rolling Stones Take Over Selfridges’ Corner Shop

Tommy Hilfiger Sponsors The Rolling Stones’ First Exhibit

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