UFC champion Ronda Rousey is going to shake up the scene at the apparel trade shows in Las Vegas.
Stepping out of the cage and into Buffalo David Bitton’s booth during Project at Mandalay Bay Convention Center, the mixed martial artist is scheduled to do a private meet-and-greet with buyers and sign autographs with attendees at the semiannual expo on Aug. 15.
It’s the latest gig for the 29-year-old, who started multitasking as a brand ambassador for the denim label owned by New York-based Iconix in the holiday 2014 season. Buffalo prided itself as being the first to tap a female UFC fighter for a fashion deal at the time.
Since then, Rousey has held her own on the big screen in testosterone-packed movies such as “Furious 7” and “Entourage.” She’s also been cast to step into Patrick Swayze’s shoes for Nick Cassavetes’ remake of “Road House,” the 1989 cult favorite in which the late leading man played a bouncer at a rowdy bar.
For her forthcoming appearance in Las Vegas, Rousey is going to promote Buffalo’s new style, called Hope, which fits curvy women who live active lifestyles. Retailing for $79 and $89 and available in skinny and straight legs, the jeans are cut from stretchy denim designed with a three-piece contour waistband and extra room in the thighs to shape the figure.
The Las Vegas trade show circuit once shone with appearances by big stars such as Beyoncé, Pharrell Williams and Mary J. Blige who swooped through the Glitter Gulch to plug their clothing ventures. In recent seasons, though, the most buzzworthy celebrity hailed from “Jersey Shore” in the petite form of Nicole “Snooki” Polizzi.
More tie-ups between the Ultimate Fighting Club and fashion industry could be in the works, now that WME-IMG has acquired the popular sports league in a deal reportedly valued at $4 billion. And Rousey has come a long way from her youthful years when she wore baggy clothes to hide her body. She often slips into slinky dresses and stilettos for the red carpet.
As she previously told WWD, “When I got older, I realized fashion was for everyone else to see, but it was also a way to express myself and what I was feeling that day. I started to realize if I dress better, I feel better.”