RUFFIAN IN SEASON: For Saturday’s debut of their e-commerce site, Ruffian’s Claude Morais and Brian Wolk will throw in a few looks right off the runway. As soon as their 9 a.m. show wraps up at Lincoln Center, shoppers will be able to buy $95 scarves with a Williamsburg Toile Du Jouy by American painter John Gordon Gauld and six different $65 Victorian Punk-inspired T-shirts.

Fans of the brand will also find boleros, beaded vintage-inspired collars and other ready-to-wear, jewelry and accessories from the fall collection. Delving into e-commerce is part of the expansion plan Ruffian’s chief operating officer Ben Huston mapped out this summer to sell the label beyond the usual retail avenues.

This story first appeared in the September 8, 2012 issue of WWD. Subscribe Today.