View Slideshow

FEELIN’ FINE: Rosie Huntington-Whiteley, Chiara Ferragni, Bella Hadid, Kendall Jenner and a gaggle of other Victoria’s Secret models — from Sara Sampaio to Taylor Hill to Romee Strijd — have all been spotted in Nineties-style chokers from Are You Am I, Rumi Neely’s cult label of clothing and accessories, which turns two in December.

Now, Neely is expanding her offering to include fine jewelry, all of it made in Los Angeles, where the line is based. A tight collection of seven pieces will launch today at, though Neely was quick to note that additional styles are currently in production and she expects the category to make up a large part of her business. (Photos of various “It” girls wearing jewelry and clothing on the @areyouami Instagram account, which boasts 196,000 followers, have garnered upward of 9,000 “likes.”)

“Jewelry is so intertwined with my personal style that it was a very natural next step to expand to the fine category,” Neely said. “The collection is overall dainty enough to never take off and comfortable for every day, but so beautiful that they make you feel like the best version of yourself.”

The collection includes a selection of earrings — three diamond studs and three delicate hoops — and a necklace, all done in 14-karat gold. Prices range from $179 for a single gold stud, up to $699 for a flower-petal necklace with diamonds. Neely’s costume jewelry, offered in velvet, leather and filled or plated 14-karat gold, ranges from $49 to $169.