MAKE A LEFT: Saint Laurent is going back to its roots — the Left Bank of the Seine river, where the Paris fashion house was originally founded by Yves Saint Laurent in 1961. Following the relocation last year of the brand’s couture salons and Parisian ateliers to the Hôtel de Sénecterre, a 17th-century Parisian town house set at 24 Rue de l’Université, the company said it was now planning to transfer its head office and showrooms from Avenue George V to the Penthémont Cistercian Abbey, located at 37 Rue de Bellechasse. Dating back to 1671, the 9,900-square-foot architectural complex has most recently been used by the Ministry of French Armed Forces. Restoration works, overseen by Saint Laurent’s artistic director Hedi Slimane, are slated to be complete by 2018.
Anchoring the house on the Left Bank was driven by the idea of paying “homage to the French house’s creators, Yves Saint Laurent and Pierre Bergé, within the Rue Babylone and Rue Bonaparte tradition,” the brand said Monday.
This story first appeared in the March 24, 2015 issue of WWD. Subscribe Today.