Even as it slows the opening of new stores in 2016, Salvatore Ferragamo continues to plant its flag in new markets. The Florence-based firm has opened its first boutique in Phnom Penh, Cambodia, in the luxury Vattanac Capital mall. The store covers around 1,944 square feet and carries the brand’s men’s and women’s bags, shoes, leather goods, silk accessories and eyewear.

The unit is modeled after the design concept of other Ferragamo stores with rich textures and finishes including Nabuk leather, limestone and walnut wood veneer.

As of Dec. 31, the company had 660 monobrand stores.

Cambodia has been working on  reshaping itself to cater to local  and foreign consumers with high-end tastes. The Vattanac Capital Tower opened in January 2015, marketed as a luxury commercial space, and is home to brands such as Longchamp and Hugo Boss.