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To celebrate its new made-to-order driving shoe service for men, Salvatore Ferragamo is launching the Ferragamo Escape campaign, which is the second installment of its online series “A Man’s Story.”

The campaign, which will debut Monday on, will kick off with race car driver Mathias Lauda, SoundCloud cofounder Alexander Ljung and photographer Johannes Huebl, who’s also Olivia Palermo’s husband.

The men were photographed in Tuscany wearing the personalized driving shoe.

Ferragamo’s previous #ManStory campaign featured celebrities including rapper A$AP Rocky, actor Douglas Booth, New York Rangers goaltender Henrik Lundqvist and New York-based photographer Ryan McGinley.

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