ROYAL PRIZE: Crown Princess Mary of Denmark wearing Danish label Fonnesbech presented Sara Lundberg with the Designers’ Nest prize.
The talent show and award organized by trade fair Revolver was held Friday afternoon during Copenhagen Fashion Week.
A jury that included London-based designer Peter Jensen, Eyes on Talents’ cofounder Guillaume de Piédoüe and fashion scholar Ane Lunge Jorlen selected the 28-year-old Swedish designer as the winner of the competition.
“She expressed the way we convey emotions today is through emojis, and how fashion has become a new community,” Lunge Jorlen explained.
“Her statement was very strong: fashion turned into a totem, a sculpture,” de Piédoüe said. The co-founder of the online platform for connecting brands with international design talents sees a “good combination of technical skills and creativity among Scandinavian designers.”
Lundberg, who just graduated from the Swedish Schools of Textiles and cites Rei Kawakubo among her favorite designers, is to start a PhD in fashion design in Vilnius, Lithuania this fall. “I want to discuss things, and continue to do projects about humanity,” she told WWD.
Lundberg was one of 24 students from eight schools in Nordic countries competing for the prize, valued at 50,000 Danish kroner, or $7,310 at current exchange.
Louise Wanggren also from The Swedish School of Textiles and Irina Benetyte Stange Jensen from The Royal Danish Academy of Arts in Copenhagen received the second and third prizes, respectively.
Domantas Smaizys from the KEA School of Design & Technology in Copenhagen received a special mention from Eyes on Talents for his sustainable design.
It remains to be seen if Lady Gaga, who wore three outfits created by Designers’ Nest past winners, will sport Lundberg’s creations.