Sarah Jessica Parker makes no bones about the fact that she is all about New York. Carrie Bradshaw references aside, the designer-loving actress has fittingly teamed with another Big Apple institution, Bloomingdale’s, for the launch of the SJP LBD collections.
This story first appeared in the September 29, 2016 issue of WWD. Subscribe Today.
Having sold her SJP shoe line with the retailer since last year, she returned to the store not so long ago to meet with chairman and chief executive officer Tony Spring, head merchants, the fashion office, publicists and vice chairman Frank Doroff about her dress collection. The first of the American-made dresses — a $395 sleeveless, above-the-knee style with a jersey bodice and layered tulle skirt — will be sold exclusively in 32 Bloomingdale’s stores and on the retailer’s web site.
While the lithesome Parker keeps in shape with help from AKT creator Anna Kaiser, she will offer the SJP LBD collection in sizes 0 through 12. Any of Parker’s 2.8 million Instagram followers will have to wait awhile if they hoped to score the midi-length dress Parker posted Tuesday as part of her “big reveal.” That style isn’t immediately available and won’t be until spring, when the bulk of the designs will be rolled out, a SJP spokeswoman said Wednesday.
The SJP LBD will be featured in Bloomingdale’s Lexington Avenue windows in mid-October as part of a capsule collection of Little Black Dresses that have been created exclusively for the retailer by various designers including Karen Millen, Sandro, Tahari, DKNY and Theory. Parker will make an appearance at the retailer’s 59th Street flagship to celebrate the launch sometime in mid-October.
Doroff said, “We anticipate this to be a huge success. Sarah Jessica is a fashion icon and is a favorite among Bloomingdale’s consumers. Her shoes are an important part of our footwear assortment and she has been a remarkable partner in helping us launch and sustain that business.”