GLITZ: London-based fine-jewelry designer Kat Florence has gained some star power, from one of Hollywood’s most fashionably apt celebrities.
Sarah Jessica Parker has partnered with the label on design and also become the face of the collection in images photographed by Peter Lindbergh.
The Flawless Diamonds Collection is retrofitted with only D-grade, flawless stones. Prices begin at $1,600, and became available for sale on Oct 26.
“Our initial conversation [with Sarah Jessica] was about her being the face of our brand, but we decided it would be better if we went into partnership and make the face of the brand actually part of the company,” said Florence.
The collection includes 100 designs, with limited production runs of 10 to 15 pieces per style. Parker has a 10 percent stake in the collection’s sales.
Florence founded her brand in 2014. She maintains a boutique in London’s Mayfair district.