PINK PALACE: Schiaparelli is to open a dedicated space for its nascent prêt-à-couture collection at 23 Place Vendôme, WWD has learned.
The 3,300-square-foot extension is to open in September, showcasing the fall 2016 collection. It will be connected to its couture salons at No. 21, allowing the customer to “navigate through the Schiaparelli universe and feel at home. We offer them a wide range of personalized services that are linked to our haute couture culture and know-how,” said Delphine Bellini, Schiaparelli’s deputy general manager. “The fact that this collection is sold exclusively by appointment in our historical salons brings also a certain thrill as our customers feel they live a privileged moment.”
Bellini said its high-end ready-to-wear, introduced for spring 2015, is attracting a new audience.
“Some of our haute couture customers have been very enthusiastic about this first collection, selecting some daywear pieces for themselves or their daughters. But it is mainly new customers…who are looking for neatly tailored pieces with a unique creative twist.”
To heighten the exclusivity, Schiaparelli is only now releasing imagery of the fall collection by Bertrand Guyon, which incorporates Peruvian colors and touches of surrealism with padlock motifs, pierced hearts, suns and eyes adorning jackets, sweaters and “couture T-shirts” in neoprene and silk.
Re-launched by Italian entrepreneur Diego Della Valle in 2012, Schiaparelli had previously been dormant for almost 60 years.