HERE AND THERE: Scott Morrison is branching out his 3×1 denim brand. Adding to his SoHo flagship, which opened in 2011, Morrison will unveil a new retail outpost this May on Southampton, N.Y.’s Main Street. The 1,200-square-foot space will be modeled after the SoHo store, complete with a denim wall and custom denim capabilities.
“I think we’ve always been toying around with wanting to expand,” Morrison said. “And we’ve reached a point where we really understand our business and our customers and what they expect from us.” He said they’ll be focused on achieving speedier turnaround for 3×1’s bespoke service — a nice perk for short-term visitors to the Hamptons — as well as an “unconventional delivery service.” (He kept mum on those details.)
Also new for the brand: The rollout of a men’s shop-in-shop inside of Paris’ Le Bon Marché on April 2, which will feature a miniature denim wall and sell exclusively selvedge styles. This follows the opening of a women’s shop-in-shop at Le Bon Marché in September.