DIDDY TIME: Sean “Diddy” Combs will appear on a Times Square billboard again.

In 2004, the Sean Jean brand unveiled a Times Square billboard featuring Combs raising his fist while wearing a jacket from the collection.

This time the advertisement is digital and will depict a five-second spot, which runs starting today through April 7th on the “Good Morning America” billboard, promoting the Sean John Analog-Digital Chronograph watch.

“I am very excited to unveil our newest timepiece on the ‘Good Morning America’ billboard in Times Square,” said Combs. “The beautifully done spot is the representation of the Sean John brand continuing its successful growth strategy.”

The timepiece is the newest addition to the Sean John watch collection and includes an analog-digital chronograph, a gold-tone alloy case, textured 46-mm black silicone band and black crystal-accented dial. It retails for $75 and is available at Macy’s stores and its e-commerce site.