SECOND ACT: Farrell, the men’s label that British singer Robbie Williams first launched in 2011 — and that went into liquidation in 2013 — is getting a second lease of life on the high street. This week, Williams announced on his Web site that the label has re-launched at Primark, the high street chain known for trend led designs at ultra-low prices. The collection debuted at selected European Primark stores Thursday, and the 30-piece lineup includes tweed jackets at 38 pounds, or $59, leather brogues at 28 pounds, or $43 and plaid shirts at 12 pounds, or $19. Williams founded the label based on the style of Jack Farrell, his grandfather, and according to the label’s site, it’s pitched as “quality clothing for the everyman.” In its first incarnation, the line had a tonier customer in mind, launching at stores such as KaDeWe in Berlin and Selfridges in London. The label is owned by Williams and British entrepreneur Peter Jones.

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