SEEING GREEN, NOT RED: Livia Firth, wife of Oscar-winning actor Colin Firth, will mount the third Green Carpet Challenge beginning at Sunday’s Golden Globes when she will wear a Giorgio Armani-designed gown using eco-friendly fabrics. Livia Firth is a film producer and creative director of the online magazine and London store Eco Age and champion of sustainable fashion.

This year’s challenge will feature gowns, suits and accessories created by Chanel, Alberta Ferretti, Tom Ford, Gucci, Yves Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier and Ermenegildo Zegna.

This story first appeared in the January 12, 2012 issue of WWD. Subscribe Today.

The GCC was founded by Livia Firth and British journalist Lucy Siegle in December 2009 when Colin Firth received a Golden Globe nomination for Tom Ford’s “A Single Man.” Since then, Livia Firth has worn only gowns using eco-friendly fabrics, including one made from pieces of her husband’s old Tom Ford suits.

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