Selena Gomez's Instagram

New York Fashion Weekor #NYFW, to be more specific — has a reach far beyond the more than 61,000 who shared content on Instagram or Twitter. According to numbers gathered by Pixlee, from Sept. 10 to 15, conversations using #NYFW and #NYFW15 had reached 6.6 billion people across Twitter and Instagram. Instagram posts with those hashtags garnered 37 million likes, and on Saturday alone, the conversation reached 2.1 million people. Of submitted photos, 78.4 percent were on Instagram and 21.6 percent were on Twitter. And the top engagement? That went to @selenagomez, posting about “feeling downtown chic” to Instagram from Polo Ralph Lauren. Even though she said “#imnotamodel #tryinsohard,” she obviously is doing something right; the post has 1,520,829 likes, and counting. (Fellow poster @brooklynbeckham also posted from the venue, but his likes were “only” in the hundreds of thousands.)

load comments
blog comments powered by Disqus