SELFRIDGES GOES HIGH AND LOW: Selfridges might be known as a go-to destination for designer goods, but that isn’t stopping the retailer embracing fast fashion. As part of a revamp of its men’s wear offering, Selfridges is expanding the street wear area of its men’s departments in its stores at Manchester’s Trafford Center mall, northern England and Birmingham’s Bullring mall, in the Midlands area of England. Among the new brands in the street department are Primark, a retailer known for its fast fashion at ultra low prices. Selfridges said it will carry an “exclusive edit” of the retailer’s offer, with prices starting at about $4 for a T-shirt. Primark is owned by Associated British Foods, whose chief executive George Weston is the nephew of Selfridges’ owner Galen Weston. Also new to the men’s street department are labels including Cheap Monday, Ben Sherman and New Era.

load comments
blog comments powered by Disqus