James Massiah

POETRY IN MOTION: Selfridges is marking the 400th anniversary of Shakespeare’s death with a series of events that kicked off Thursday night with a poetry reading interspersed with music sets by Siobhan Bell, DJ Maximum and Preditah.

The readings were part of the store’s Shakespeare Recited scheme, and the broader Shakespeare Refashioned campaign. The event was the first of five that will see up-and-coming musical talents using the Bard’s words as inspiration.

Each performance will also coincide with the release of limited edition merchandise with proceeds going donated to charities of the artist and designer’s choice.

Taking place in the store’s Refashioned Theatre, the makeshift club was filled with musicians including JME and Chipmunk.

James Massiah, the poet and producer, performed three individual poems. He told WWD the idea was to create a series of poems that would have a narrative flow during the evening. “The first piece is about a poet, maybe Shakespeare, being taken out of his grave in 2016 and his reaction to that. There is a focus on youth, and youth culture, and how one might live their life if they had one day to live,” he mused.

London-based men’s wear designer Liam Hodges also presented a capsule collection, including a T-shirt, sweatshirt and shirt. “We were looking at Shakespeare, heavy metal bands and hip-hop references and we just kind of pieced that together,” said the 25-year-old.

Prices of the capsule collection range from 50 pounds to 120 pounds, or roughly $64 to $155 at current exchange, and all proceeds will go to the charity Bettering Education, which was chosen by Hodges and Massiah.