HOME AND AWAY: Northern California home brand Serena & Lily debuted its first foray into women’s fashion this week with the arrival of a capsule collection for spring. Tailoring and “iconic silhouettes” anchor the 18-piece collection from the Sausalito-based company, founded in 2003 by Serena Dugan, now the chief creative officer, and Lily Kanter, currently chief executive officer. With prices from $98 to $325, dresses dominate and include a fit and flare style in cotton twill, a streamlined trapeze dress and cotton shirtdress. A silk and linen poncho top, obi belts and palazzo pants in a scarf-weight silk round out the collection.
This story first appeared in the April 23, 2015 issue of WWD. Subscribe Today.
The move to expand beyond the colorful prints and breezy housewares and furnishings that define the brand’s core offerings into women’s apparel follows a reported $42.9 million funding round last April for the company, which counts retail locations in San Francisco and Wainscott, N.Y. Next up: a fall collection is planned to arrive on the Web site Aug. 18.