SAMPLING BEAUTY, CLOSING THE DEAL: Bioplan and Arcade Marketing have made it official Wednesday and merged, with Arcade’s former chief, L’Oréal vet Serge Jureidini, taking the title of president and chief executive officer.

The two sides inked a deal to combine their operations in July and are expected to generate sales of $450 million, bringing together Arcade’s micro encapsulation and flat sample technologies with Bioplan’s ability to produce vials and sachets.

Bioplan’s former ceo, Ludovic Anceau, will serve as ceo of international, overseeing global business development and international sales and marketing.

Oaktree Capital Management, which controlled Bioplan, owns 75 percent of the new venture. Visant Corp., which is controlled by affiliates of KKR and DLJ Merchant Banking, owns the rest.

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