Shanghai Tang is going sustainable — at least for a small range of products at its Hong Kong and Singapore stores. The Hong Kong-based fashion brand, part of Compagnie Financière Richemont, just debuted a seven-piece collection made of upcycled surplus textiles from its own supply chain. Mongolian patchwork and Chinese qipao dresses inspired the product offering, which includes jackets sporting bold red stripes and a mini dress in a geometric motif. Prices range from 4,600 Hong Kong dollars to 16,000 Hong Kong dollars, or $593 to $2,063 at current exchange rates.
Kévin Germanier, who won a design competition sponsored by Hong Kong-based sustainability NGO Redress, designed the pieces. The EcoChic Design Award winner for the 2014-2015 cycle spent six months working at Shanghai Tang to create the collection. Patrycja Guzik, who won the award for the 2015-16 season, is currently working with the brand to design its second collection from leftover luxury fabrics.
“The collaboration was as much of a learning experience for the team at Shanghai Tang as for Kévin. He provided a fresh eye on how our business can approach sustainability. The result was a beautiful demonstration of creativity that brought a second life to excess luxury fabrics,” said Raffaele Borriello, creative consigliere of Shanghai Tang and international judge of The EcoChic Design Award.
Ten percent of the sales of the new collection will go to Redress’ efforts to promote sustainability in the fashion industry. The organization just hosted a panel discussion at Hong Kong’s new runway event Centrestage.