SHARK EYES: Paul & Shark has made its debut in the eyewear arena.

The Italian men’s wear label has launched Floating sunglasses, lightweight polypropylene frames which don’t sink in water.

This story first appeared in the July 19, 2013 issue of WWD. Subscribe Today.

The sunglasses, which are treated with special techniques, repel water and can stand in salt water up to three days without any damage.

The Floating sunglasses will hit the company’s flagships in February.

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