Shinola, which just recently opened two stores in the San Francisco Bay area, is doing its part to help the city’s business-minded women find their sartorial footing.
Starting this week, the Detroit-based brand has linked with San Francisco’s Argent, a workwear brand for women that was inspired by the tech world’s reputation for a lackluster and often confusing dress code.
Shinola’s San Francisco location, thick in the city’s financial district at 722 Montgomery Street, will host a pop-up shop featuring Argent’s tailored suiting, button-downs and more through early September.
Argent recently celebrated an official launch, and has visited tech offices and hosted small events to introduce the brand to San Francisco’s tech elite. It’s attracted fans including former Pinterest software engineer (and diversity advocate) Tracy Chou, Hooked founder Prerna Gupta, Google experience designer Brynn Evans and Future Justice Fund founder Kaitlyn Trigger. Argent chief executive officer Sali Christeson, who previously worked in tech and is based in the Bay Area, tapped Eleanor Turner as the company’s New York-based chief creative officer.
And for Shinola, the support makes sense. Founded in 2011, its mission is devoted to supporting local makers and businesses, especially in the cities in which they operate. The 3,200-square-foot San Francisco store is in the Belli Building, which was built during the city’s Gold Rush in 1850. In addition to carrying Shinola’s full lineup of watches, bicycles, journals and leather goods, it plans to regularly host pop-up shops from a rotating crop of American designers. (Its neighbor is Paris brand APC, which also just opened in the city’s financial district.)
Shinola’s San Francisco store opened this February, and its Palo Alto unit, which is near the headquarters of companies including Facebook, Apple and Google, opened in December. It was designed to be a community gathering space for both public and private events.
Chief operating officer Heath Carr, speaking about Shinola’s collaborative spirit, said, “It’s with these collaborations that we create products that are long-lasting and made with passion and purpose. We at Shinola are energized by the entrepreneurial spirit of the Bay Area and are excited to be a part of the community.”