Shinola Gomelsky

ROOMS TO GROW: Shinola’s play toward an articulated neo-urbanized lifestyle is about to take residence. Today, the firm revealed it will open a hotel in downtown Detroit.

This story first appeared in the September 15, 2016 issue of WWD. Subscribe Today.

In partnership with Shinola founder Tom Kartsotis’ venture capital firm Bedrock, the Shinola Hotel is expected to open in fall 2018 at 1400 Woodward Avenue.

The firm has enlisted Gachot Studios and Detroit-based Kraemer Design Group to envision the 130-room property. Dining firm NoHo Hospitality, responsible for restaurants including Locanda Verde, Lafayette and The Dutch will oversee the hotel’s food and beverage program.

“We are pleased about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of. We’ve assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand,” Kartsotis said.

“We are partnering with industry experts like Gachot Studios for interior design and help with real estate development, as well as NoHo Hospitality to guide the food and beverage programming. Josh Pickard, one of the NoHo Hospitality partners, grew up in Detroit so it all felt very organic.”

The firm has not announced if intends for this project to eventually expand to other cities.