American lifestyle brand Shinola is teaming with Lauren Bush Lauren’s Feed to launch a limited run of 170 tote bags to help fund meals for families and children in need in Detroit. The proceeds will go to Forgotten Harvest, a food rescue organization in the Detroit Metro Area.

The bag, which will retail for $195, has a leather piece stamped “100” as a symbol of the 100 meals that will be provided to children and families in Detroit with each purchase. It comes in two color combinations: navy and natural and orange and neutral and will launch online and at its stores in Detroit, Washington D.C. and New York on June 23.

Shinola will celebrate the bag’s launch on June 25 in conjunction with a summer music series block party at its Washington D.C. store and at a Shinola  x Fancy pop-up at Gurney’s Montauk Resort in New York from June 23 to June 26.

Feed was founded by Lauren Bush Lauren in 2007 to fight world hunger. To date, purchases of Feed’s bags and accessories have helped provide over 94 million meals to families in the U.S. and around the world. The Feed + Shinola tote will provide a focus on Detroit for the first time, Shinola said.


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