TOKYO—In the latest of a series of reforms enacted by new Shiseido president and chief executive officer Masahiko Uotani, who took office in April of this year, Japan’s largest cosmetics company has appointed a corporate advisor and chief strategy officer.

Ralph Ahrbeck will fill this newly created position starting from October 1, overseeing the company’s general management strategy.

Canadian-born Ahrbeck currently provides management consulting services to a wide range of global firms, and his resume includes stints as international business development director at Alliance Boots, European head at Roche Consumer Health, and executive roles at Ajinomoto General Foods and Kraft Foods.

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