SHOPPING WITH PURPOSE: The 26th annual Miracle on Madison Avenue on Saturday will have 60 top brands donating 20 percent of sales on the day to benefit the Memorial Sloan-Kettering Cancer Center Pediatric Family Housing Initiative. Among the brands participating are Gucci, Ralph Lauren, Fred Leighton, Coach, Max Mara, Georg Jensen, Ippolita, Tory Burch, Derek Lam, Etro, Bottega Veneta, Bally and La Perla.

The event supports overnight stays at nearby accommodations for children and their families who come for treatment at Memorial Sloan-Kettering Cancer Center’s pediatric department and are unable to afford the expense. As part of Miracle on Madison Avenue, there will be live performances on 64th Street by Cobu, a Japanese traditional Taiko drumming and rhythmic tap dancing group; Come Together, a classic Sixties cover band, and the Pipes of Christmas, a traditional Celtic dance celebration with holiday music by the Clan Currie Society. Also, the Italian Trade Commission has a VIP hospitality lounge set up at 33 East 67th Street.

This story first appeared in the December 20, 2012 issue of WWD. Subscribe Today.

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